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Who We Are

Who we are as a company has been carved, sculpted and polished over our 20 year existence as Graystone Properties. Our mission is to pursue investments and create management that results in successful business ventures, quality community living environments, and thriving commercial properties. In short, who we are is what we do and how we do it. We are committed to our value-add strategy and creating a management style that best benefits our customers.

Our History & Today

Graystone Properties started out with just one mobile home park and one apartment complex in 1997. Dave Rush, president and founder of Graystone, spent long hours on-site wearing many hats. His CPA and construction background allowed him to act as the founder and president, accountant, leasing agent, maintenance person, customer relations, marketing manager and more. Through his hard work, he transformed rental properties to communities where his residents were proud to call home. Value was added by creating outdoor areas for the customers to gather as well as improving construction quality over time. And it worked! Over the years, the company grew and acquired additional properties, focusing on apartment communities. As the growth evolved, so did Graystone’s focus. So in 2015, Graystone Properties divested the mobile home communities and developed the commercial real estate. Currently, at the start of 2017, we are proud of our portfolio that now includes the commercial side, where we own and manage Lakehurst Plaza, Esperanza, Westbrook Plaza, Summit Pointe Plaza, and Kelley Pointe and the Hartford Apartments representing the residential side. Our property map spans from the southern tip of Oklahoma City limits to Edmond, Oklahoma.

What We Do

We aren’t just a real estate holding company. Sure, we acquire properties, collect rent, and manage those properties with the occasional selling of a property, but we believe we do more. We bring a human element to an industry that can be cold. We take properties that need some work and develop their potential, whether that be exterior or interior design or management of the property. After creating value to our acquired property, we ensure tenant satisfaction by being timely and efficient with maintenance requests. This has improved recently with the addition of a tenant online portal provided by Appfolio, where our tenants can log in to their account and create work orders and attach photos.

Going The Extra Mile

We go even further than just saying we are a value-add investment company. Value-add doesn’t reflect the bonds we make with our customers, the time we put in to quickly fix maintenance issues or the marketing promotions we run that benefit the new and, more importantly, existing customers we have. Our residential and commercial tenants are people, and that’s forgotten by companies looking at their bottom line. Our residential property clients, after a long day of work, come to our apartments and call that “home.” When you know that your customers come to your property and are happy with the value you provide, you can’t beat that feeling. That feeling is what we chase every day. We fully believe in our product and method.

Who we are is what we do and how we do it. We acknowledge the business of real estate investment; our main focus is the people within our properties.

 

Like what we do or want to find out more? Be sure to Follow us on LinkedIn and Like us on Facebook!

 

 

3 Tips To Ditch The Slow Rental Season

Photo taken by John Talbot. Flikr

Photo taken by John Talbot. Flikr

People don’t like moving, especially in the winter. It’s cold, it’s wet, the sun sets before people get home, and the rental economy goes into hibernation in general. If you, a residential property owner or a management company, are at capacity, then the slow rental season is no problem for you. No one wants to move for 3 to 4 months and you’re collecting on a max capacity facility. For those who have a multitude of vacancies or dealing with late fall move outs heading into late November, you are starting to sweat.

But there are ways to avoid the heartache and anxiety of slow season. Through promotions, enhanced marketing, and a fine tuned lease strategy, you can stay high-and-dry while other management companies are left in the cold.

Promotions

You walk into your local grocery store just for some simple groceries. Your list has eggs, milk, lettuce, cheese, deli meat, and cereal. But along the way, something catches your eye…

Buy One, Get One Free!

So your list adapts to eggs, milk, lettuce, cheese, deli meat, cereal, and that promotional offer that you just had to have. People love their special offer promos and rentals are no different. Giving prospective tenants something tangible like a free TV or gift cards will increase leads in low times. Losing the value of a full month’s rent in special offers doesn’t sound ideal, but having a paying tenant for the remainder of that lease is better than a unit sitting vacant for 3 to 4 months without the incentives.

Marketing Efforts

In a time of higher vacancy or slow season, spending more money sounds counter-intuitive, but ramping up your marketing efforts will pay off. Using your standard advertising medium only reaches a certain demographic. By reaching out to new mediums, you are exposing your property to a whole new target audience that may be searching for what you’re offering.

Not too long ago, Graystone Properties was stuck in days long gone. The two advertising mediums used to advertise vacancies were local paper ads and Craigslist. We ditched the paper and have moved on to larger online mediums and are witnessing a significant uptick in prospective tenants compared to past winter seasons.

If the fish are not biting, don’t change the pole, change the bait. In other words, it may not be the property itself that isn’t catching renters’ eyes. It’s your advertisements that need to be adjusted. Sometimes all you need to attract interest is a change in your ad in a way that will captivate the viewer. You’ll limit the spectrum of possible renters if your ads have poorly lit rooms, blurry phone pictures or pictures taken a decade ago. Updating the pictures, freshen up the text, and/or reformatting the unit information can make a world of difference.

Leasing Strategy

You know the winter months are an extremely slow time of year for leasing, so why shoot yourself in the foot? As you create leases, try negotiating the date terms. If a 12 month lease ends at the end of December, see if you can get them locked into a 13 or 14-month lease. If they decide to leave at the end of January or February instead, you’ll have the unit ready to rent as everyone starts their apartment/house search again and you won’t be left with a vacancy for multiple months.

Overall, the slow season is only as sluggish as you make it. Through creative strategies and enhanced marketing, you should have no problem filling up your space.